THE ART AND CHALLENGES OF TRANSLATION IN MODERN SOCIETY
Keywords:
translation, cross-cultural communication, art of translation, challenges in translation, cultural sensitivity, linguistic adaptation, global communication, modern society, language mediation, multilingualism, digital transformation, interdisciplinary translation, human vs. machine translation, communication dynamics, translation strategies, idiomatic expressions, contextdependent language, professional development in translation, technological impact on translation, digitalization of language services.Abstract
This article provides a comprehensive exploration of the artistry and challenges inherent in the field of translation, examining its pivotal role in the context of modern society. The primary purpose is to dissect the nuances of translation as both an artistic endeavor and a complex mediator in the ever-evolving global landscape. The study employs a qualitative research methodology, drawing on a synthesis of existing literature, case studies, and examples to unravel the intricate dimensions of translation. While the article does not claim to definitively solve the scientific problem posed, it navigates through the challenges faced by translators and sheds light on potential strategies for mitigating them. The research aims to answer critical questions surrounding the artistic essence of translation, the impact of technology, and the evolving expectations in contemporary communication. By delving into the intricacies of translation, the article seeks to contribute to the broader discourse on linguistic adaptation, cultural resonance, and the symbiotic relationship between tradition and innovation in the field of translation studies.
